Trends in Marketing
Marketing trends have changed dramatically since the Second World War, when marketing just consisted of notifying the consumer about the existence of a product. In the current scenario, the consumer is king, and any company that wants to stay in the game has to keep up with the latest market trends and consumer behavior. To thrive in today’s economy a business must market its products vigorously and successfully.
To market effectively, the consumer must be analyzed, his behavior must be assessed; then based upon these findings a marketing strategy has to be developed. And so, marketing has become a science that endeavors to understand the consumer and predict if a certain product will be a hit or not. Moreover, the media boom (Satellite TV, Internet, Mobiles, PDA’s, etc.) has created abundant avenues for connecting with a wide variety of consumers. This … Read More