You really need to understand the workings of affiliate marketing in order to successfully
manage such a system. If you don’t get it, you’ll hardly realize meaningful results. Managing
an affiliate program properly is the key to realizing its full potential. This marketing
segment constantly evolves and you’ll regularly need to make adjustments but here are
some best practices that can help you run a successful campaign.
1. Ensure that you update affiliates on a regular basis. This can be done through the timely
sending of newsletter with relevant information that will help them in the course of their
marketing efforts. Providing tips on how to sell products through different communication
channels like emails is also another way of having a successful program.
2. The best affiliate program managers find a way to create a balance between the needs of
the merchant and the affiliate needs. This balance ensures that both ends of the program
are working efficiently to push for sales and generate more revenue.
3. Always track results. This is very important because sometimes strategies don’t work and
the best way to find a working formula is by going back to the drawing board. Good
managers analyze performances and find corrective measures in order to realize better
results. Do not be afraid to change course if you are headed in the wrong direction.
4. Encourage honesty. Affiliate marketing really does thrive on honesty. Consumers need to
trust you and they can only do that when you are being truthful. The affiliate programs that
you are managing should only sell genuine products that customers will find useful.
Building relationships is everything in this type of marketing.
5. Managing affiliates requires quick solving of problems. An affiliate program manager
should be willing to tackle problems with honesty and desire to find solutions. Without the
affiliates, the program cannot really work and you therefore need to make them feel
wanted and respected so that they can deliver.
6. Be accessible. Affiliates should be able to communicate with you when they have issues.
Do not be a manager who cannot be accessed. That is one of the reasons why most
affiliates opt out of programs.
7. Initial agreements must be upheld. The merchant should pay commissions to affiliates
on timely manner as agreed. As an affiliate program manager, you kind of act as the
enforcer of the law. You paly a neutral role and therefore should not feel obliged to side
with either party. Everyone should get a fair treatment.
8. Update text links, datafeeds, coupons, banners and promotions on a regular basis. Keep
them fresh and relevant to the concerned parties.
9. You should push for growth accordingly. The affiliate has the responsibility of generating
many clicks while the merchant should play a role of creating more conversions. If one
party does not perform the whole system slacks.
10. Push for the rewarding of affiliates who perform exceptionally. Your success as an
affiliate program manager depends on the number of conversions made and that starts
with the affiliates. Rewarding those who exceed expectations ultimately translates to better
results because they’ll motivated to do even better.