Strategy is always important in everything that you do. Let your actions be deliberate and
characterized by well thought out plans. It therefore begs the question, which is the best
place to have the affiliate links? Do not just throw the links at customers without a proper
plan. The trick is usually to have a build up to the specific links so that visitors arrive at
them “naturally” without being forced.
Naturally within blog posts
I use the term “naturally” because the links should fit well within the blog content to an
extent that the reader sees them as part and parcel of the post. When you force a link
within a post, it may portray you as someone who is trying too had to sell a product.
Because of psychology, most people assume that a good product does not need a lot of
selling, only inferior products do. Use the blog content to buy the trust of customers first. It
will then not be difficult to convince them to click on the links. The need to provide
information should be the key priority and customers should believe that even if deep
inside you just want to make some sales. You can make the links noticeable or very subtle
depending on what works best for you.
Electronic products such as e-books and programs are some of the best places to have
affiliate links. This is much simpler if you are able to create your own e-products. As you
make money by selling them, you also earn commission through the affiliate system. It’s
pretty much easy to convince customers to check out a link if the products that they had
already bought matched or exceeded their expectations.
Side banner ads
This is another ideal way to avail affiliate links to customers. They are hard to miss and the
best part is that you’ll be using your own site so you don’t have to pay for advertisement.
Serious merchants will even provide you with the necessary graphics to use. You however
need to carry out a test run first. If the ads are not getting meaningful clicks, you can always
take them down to reduce the amount of clutter on the site.
Here you provide affiliate links of related products. The resource page can prove to be a
powerful tool for earning extra income. To put a little more weight, you can offer short
explanations so that a customer can have an idea of what he or she is getting into. These
products do not necessarily have to be your primary focus but because they are related to
whatever product that you are selling, customers can always find them relevant.
As time goes by, you’ll gather sufficient experience to know what works best for you.
Always keep tabs on your results because by evaluating your progress, you can find better
strategies to help you make more sales. Never be afraid to try something new if the
familiar is not working for you. It’s always a learning process until you find the best working combination.
Photo by TAKA@P.P.R.S